Beware the hype & hysteria around the new FTC Guidelines

There has been a lot of activity online recently regarding the new FTC guidelines that go into effect on December 1, 2009 and you may be wondering how the guidelines affect you and your business and may be struggling to sift your way through all the hype and hysteria surrounding the new guidelines.  That’s why my colleague and friend, JP Micek, is opening up the lines to a very special call he’ll be hosting tomorrow night on the FTC Guidelines and we’d like to invite you:

JP writes:

The new FTC guidelines regarding endorsements and testimonials and how they affect bloggers and marketers has been a brewing story ince late Summer 09′.  Frankly, after doing an interview on the ubject in August my “BS antenna” have been up at attention waiting the Marketplace Molesters to use this to drain money out f your pockets.  Well, the inevitable flood of “compliance” products promoted by marketers and attorneys using nothing more than scare tactics has begun and it’s time for you to be protected against them as much as the FTC.

With the U.S. Federal Trade Commission (FTC) new guidelines going into effect on December 1, 2009, scam artists, Internet gurus and even some attorneys are trying to sell bloggers, affiliate marketers and website owners like you products and services that can actually get you into more trouble with the FTC.

Whether these people are honestly trying to help, or knowingly are misleading you and millions of others in the hope of short-term profits — it doesn’t really matter.  The facts of the FTC guidelines are what matter.

Before you plunk down one single dollar on any product or service that’s promising you protection against the new FTC guidelines on endorsements and testimonials you need to attend this FR3E webinar
on Thursday, November 19th.

I promise you — no products will be recommended and no scare tactics — just the facts so you can decide what’s right for you and take action on making sure you are in compliance.

Register here:

PLAN to join us LIVE!
THURSDAY, November 19th ~ 7:00pm EDT / 4 PM PDT (US)

Please register at: http://sn.im/ftc-guidelines

See you then!

Yours in life, liberty & the pursuit,

John Paul Micek

PS: as an entrepreneur and marketer I understand the value of using fear to motivate people to action . . . WHEN it is in THEIR BEST INTEREST. But to milk people of hundreds of dollars when there is
really only one form of legal protection is criminal. It’s typical of the Marketplace Molester to leverage situations like the new FT guidelines for monetary gain. Protect yourself. Come learn the facts at Thursday’s Fr3e webinar by registering here: http://sn.im/ftc-guidelines