How To Set Up An A/B Split Test In Google

Split testing is a great way to tweak your webiste copy and salespages.  Let’s use the example of a salespage.  Say you want to test which headline converts better (i.e. results in more sales).  You would create two salespages with the exact same copy with the ONLY difference between them being the headline.  Then you could use Google to set up a test to randomly rotate between the two pages and track which one results in more sales.  It takes about ten minutes to set up and it will help you create better copy.  Be sure to view the video below to access a step-by-step tutorial on how to set up an A/B split test with Google Adwords.

How To Set Up An A/B Split Test In Google

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