April 5, 2008

Online Business Blueprint: Email Marketing Blunders

Just stumbled across a fantastic report by MarketingSherpa (passed on by my colleague, Chris Knight) of the biggest email marketing blunders.

Mistake #11. Relying On Email Only

One of my best clients has had tremendous success with this strategy. He prints a monthly newsletter and mails it to his clients via regular post. The opt-out rate is negligible. If you can afford to do it, do it. Services like Click2Mail make it much more affordable than you think.

Chris reminds us: Many email newsletter publishers send print versions along with their email versions. If you can afford to do it, this is a great communication strategy that is proven to pay off.