March 27, 2008

Super eZ-eZine Tip #1: What’s In It For Me?

QUICK TIP: What’s In It For Me?

If you’ve been online for any period of time, you’ve probably tuned into the universal radio station WIIFM: What’s In It For Me?

Internet users are pretty smart cookies. They know that if they opt into your mailing list, you’re going to e-mail them. Most are very picky about the mailing lists they join.

The competition to score a name is fierce! You need to stand out to get noticed.

Create a compelling offer (a special report, a complimentary coaching session, etc) to entice your visitors to opt-in to your list.

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Eliminate the pain, frustration, aggravation, and agony you feel when you’re unable to communicate with the people who most need your help.

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Get rid of the blame, shame, and guilt that come when you meet other solo-entrepreneurs and compare their successes to your own.

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