March 7, 2008

Online Business Blueprint: Email Marketing Blunders

Just stumbled across a fantastic report by MarketingSherpa (passed on by my colleague, Chris Knight) of the biggest email marketing blunders.

Mistake #8. Designing Images That Appear As Red X’s

Even though I started in the online world designing websites (and still do a few for clients) I’m guilty of this one. I don’t always pause to take the time to use the ALT tag when coding a website, and I should. Not only would it give the visitor an idea of the picture they’re missing, it’s also a great SEO tool.

Chris reminds us: I’m an advocate of always using ALT-TEXT on image tags in HTML newsletters and so should you.