Online Business Blueprint: Email Marketing Blunders

Just stumbled across a fantastic report by MarketingSherpa (passed on by my colleague, Chris Knight) of the biggest email marketing blunders.

Mistake #7. Deliverability: Content, Formatting & Lack of Self-Advocacy

With the increase of e-mail marketing, deliverability is proving to be much more challenging. You can help increase your chances of successful delivery by selecting a reputable e-mail service provider like Marketer’s Choice and ensuring that your messages are properly formatted and readable.

Chris reminds us: This has more to do with choosing a quality ESP (Email Service Provider) who is well regarded as a whitehat provider. Email deliverability has a lot to do with reputation of your ESP and the domains (yours) in each email.

Like this article? Subscribe to my RSS feed

Have a question or comment? Just click the comment link below.

Find this Post Helpful? Please click the Share This or Bookmark links below.