Online Business Blueprint: Email Marketing Blunders

Just stumbled across a fantastic report by MarketingSherpa (passed on by my colleague, Chris Knight) of the biggest email marketing blunders.

Mistake #5. Institution-to-One Messaging

I’m guilty of this one sometimes.  Especially when I’m in teaching mode.  This blunder reminded me to take more care when I dash off a message.

Chris reminds us: Every email communication is read by one human at a time. Make sure your message is 1:1 rather than talking to your list as if they were a group.

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