Mike Filsamie Speaks About Salesletter Testing

You must watch this video

I found it fascinating - particularly since I have a client who is currently testing three different salespages.  Instinctively it seemed like a waste of time for me but I couldn’t articulate why.  I’ll sum up the video if you don’t have time to watch it: test your offer.  It’s as simple as that.  Don’t worry about headline sizes and fonts and colors.  Focus on your offer - what you give and how they’ll get it.  What they pay and how they’ll pay you.  You can find more videos by clicking here.

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