February 22, 2008

Mini-Course: Lorrie Morgan-Ferrero’s Copywriting: The Cardinal Rule of Copywriting: Expect To Rewrite

Just wanted to share a fantastic mini-course by Lorrie Morgan-Ferrero. I’ve taken the course on which this mini-course is based on and it’s fantastic. It changed the way I looked at my copy forever! If you don’t have your copy of Red Hot Copy to Woo Your Target Market, you should snag it now before the price goes up!

The Cardinal Rule of Copywriting: Expect To Rewrite

Revising IS writing. Don’t fall so in love with your own writing that you resist changing any of it. (Falling in love with the PRODUCT, however, is required!) Once the material’s in one place, it becomes obvious that there are problems in the order the material is presented - called transpositions. In the old days, they used to have to take scissors to paper and rearrange copy by hand. Be thankful you have a computer and go over that draft at least twice more. Read it out loud to catch the flow.

So you see, copywriting isn’t just about the mechanics of stringing words together. There are many hidden facets to it making it truly an art form.

I can’t believe the course is over already. I hope I was able to give you some useful information. Any feedback is very much appreciated. I have so much more to tell you that couldn’t possibly fit in this tiny course, which is why I’ve painstakingly mapped out how to break into the closely knit world of high-paid copywriters in “Red Hot Copy to Woo Your Target Market: A By-the-Numbers Guide to Writing Your Own Promotional Sales Copy”

Warmly,
Lorrie Morgan-Ferrero

P.S. Remember to get your copy of *Red Hot Copy to Woo Your Target Market* now before the price increase on February 20th! Click here to get yours.

P.P.S. Don’t forget: http://www.youtube.com/watch?v=VBLJUIXhntw